Churn Index is the definitive SaaS churn and retention benchmark, segmented by vertical, ARR band, and pricing model. Contribute your numbers anonymously once a quarter, and see exactly where you stand against comparable companies.
Contributors get the full benchmark free, forever. Founding cohort members get lifetime status.
Built for SaaS founders, CFOs, and investors who need an honest answer before the board meeting.
Vertical, ARR band, pricing model (per-seat, usage, flat), and customer segment. Your cohort is companies that look like you, not the whole SaaS universe.
Connect Stripe or Chargebee for automatic quarterly pulls, or enter logo churn, revenue churn, NRR, and expansion manually. One methodology, so every cohort is comparable.
Your private dashboard shows where you sit in each cohort slice: churn, NRR, expansion, contraction. Screenshot-ready for your board deck.
New data every quarter. Watch your percentile move as you ship retention work, and see how your segment shifts around you.
Concept illustration. What a contributor dashboard looks like.
Concept illustration. Product in development.
The incumbent is a hallway conversation and a spreadsheet. Churn Index beats both.
A blended industry average tells a $2M ARR dev-tools company nothing. Your cohort is your vertical, your ARR band, your pricing model, your customer segment.
Your numbers are never visible alone. Public slices only publish above a contributor minimum, and your identity is never attached to your data.
Every contributor's churn, NRR, and expansion is computed the same way from the same definitions. No more arguing about what counts as churn.
Your percentile in every slice, with trend lines. Walk into the board meeting with "we are 62nd percentile in our segment" instead of "we think we are fine."
Benchmarks that refresh every quarter as contributors report. Watch your segment shift and your percentile move as you ship retention work.
Platform-published indices reflect that platform's users. Churn Index is independent, with contributors from every billing stack.
Share your numbers quarterly and the benchmark is free. Pay only if you want the data without contributing.
Cancel anytime from Settings, then Billing, or by emailing hello@getchurnindex.com. Cancellation takes effect at the end of your billing period. Annual plans are refundable within the first 30 days.
Yes. Your numbers are never displayed alone or attached to your name. Public benchmark slices only publish once a cohort passes a minimum contributor threshold, and your private dashboard is visible only to you.
Those are valuable but thin: directional indices over one platform's users, or infrequent blended averages. Churn Index is segmented by vertical, ARR band, pricing model, and customer segment, computed with one methodology, and refreshed quarterly.
We publish exact definitions for logo churn, revenue churn, NRR, expansion, and contraction, and every contributor's numbers are computed the same way. The definitions ship with the product and are the same for everyone.
No. Stripe and Chargebee connectors automate the quarterly pull, but manual entry works and takes a few minutes per quarter. Either way, you keep Contributor status.
Once the dataset reaches density, we publish a public annual report on retention trends by segment. Contributors get it first; it becomes the earned-media flywheel that grows the dataset.
Share your numbers quarterly, get the full benchmark free forever. Founding contributors get lifetime status and help define the methodology.
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